5 Employee Engagement Trends from Top Technology Companies

For technology companies, keeping employees happy, content, and engaged is a bit more challenging than others. The pressure to consistently innovate, stay up-to-speed with trends, and keep risks at bay, among other things, makes employee engagement increasingly tough for this industry. The trick is in keeping up with the latest employee engagement trends, and incorporating

For technology companies, keeping employees happy, content, and engaged is a bit more challenging than others. The pressure to consistently innovate, stay up-to-speed with trends, and keep risks at bay, among other things, makes employee engagement increasingly tough for this industry. The trick is in keeping up with the latest employee engagement trends, and incorporating them to your strategy to prevent disengaged employees.

According to one survey, the technology sector made it to the list of top 10 most stressful industries. Considering that, tech employers need to put the pedal to the metal, identify problems that their employees are facing, and modify their engagement strategies accordingly.

Leading companies such as Google, Facebook, and Microsoft, to name a few, are doing pretty well in this regard, and shaping trends for others to follow.

Continue reading to learn about the top employee engagement trends to adapt to in 2020.

Let’s get started.

1. Increased Focus on Professional Growth

According to a survey by TINYpulse, about 75% of millennials said that they would consider looking for new jobs if their existing employers didn’t offer ample growth opportunities.

The same survey found that only 36% of tech-employees said that their career paths were clear to them, compared to the 50% non-tech employees.

Folks at Google, who value learning, more than IQ, understand what this all means, and have invested heavily on developing training and development programs over the years.

Considering that, providing extensive training programs has become one of the contemporary employee engagement trends.

They also need to invest in developing employee development programs, in which the employees receive all the guidance and support they need (besides training) to get on the right career paths.

2. More Compassionate Leadership

Employees appreciate and follow leaders who understand their pain-points, sympathize with them, and do all they can to support them in their time of need.

In fact, according to research by Dr. Brad Shuck and Maryanne Honeycutt-Elliott, ‘higher levels of engagement comes from employees who work for a compassionate leader’.

Considering how stressed and disengaged the modern tech workforce is becoming, it’s time tech companies moved towards compassionate leadership, another one of the latest employee engagement trends to adapt in 2020.

Here’s what it means to be a compassionate leader:

  • You acknowledge and understand the challenges your employees go through on a day-to-day basis.
  • When employees come to you for guidance, you’re always there to help them out.
  • You have a modern understanding of what PTO is, and offer employees support to balance work and life whenever they need to.

The above three points just scratch the surface, but they’re good ways to start engaging your employees.

3. Less Pressure to Get College Education

Rising student debt is becoming a huge problem for the economy.

Increased cost of tuition, along with the pressure to keep up with the modern workforce, are the two major culprits.

Employees who are knee-deep in student debt, are often forced to work part-time jobs, which affects their overall performance. To tackle this problem, employers are now offering student loan assistance programs.

Some forward-thinking employers, such as Google and Facebook, are slowly eliminating the need for college degrees altogether. If a person has the technical skills for it (even if they just have a high school diploma), they can get hired for different positions, and take their careers from there.

4. Increased Trust

One critical aspect of employee engagement is trust.

If you don’t trust your employees, whether it’s with sensitive company information, taking day-to-day decisions, or just in general, they’ll eventually notice it, and start emotionally detaching themselves.

Leading tech companies, like Microsoft, have started giving unprecedented levels of autonomy to their employees.

In the end, remember that establishing trust is a two-way street. When your employees are able to trust you as well, it will help create strong relationships.

5. Work/Life Blend

One of the employee engagement trends that are here to stay, is flexibility.

The old concept of work/life balance, which involved working for a specified number of hours every day, leaving enough hours to focus on the personal aspects of life, is slowly dying off, especially in the technology sector.

Companies are now embracing the concept of work/life blend, which promotes the concept of flexibility.

Instead of having your employees follow a specified schedule (and rules on how they should work), give them the freedom to set their own schedules, and allow them to work from home (or anywhere they like).

Obviously, this isn’t possible with every line of work. Some departments (such as manufacturing/assembly) require physical presence.

However, it works, and it can boost the productivity of your workforce.

Ending Note

If you’re a tech employer, considering tweaking your engagement strategy, the employee engagement trends discussed above can help you out.

Look at what your most successful competitors are doing, and try to replicate their strategies.

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